Frida Clements, the artist behind our holiday collection, is an illustrator, designer, and author whose silk-screened posters and books have become synonymous with the vibrant music and arts scene of the Pacific Northwest. Her nature-inspired palette complements her distinctive Scandinavian aesthetic, in which flora and fauna are frequent subjects. Frida was named “Best Show Poster Artist” in 2010 by Seattle Weekly, has been featured in1000 Indie Posters,Gig Posters Volume II, andPaper + Ink Workshop. She is the author and illustrator ofHave A Little PunandThe Snuggle Is Real (Chronicle Books). When she isn’t dreaming up new ideas in her studio, she loves to explore the woods around her home in the beautiful Northwest. Learn more at fridaclements.bigcartel.com.
Q & A with Frida Clements
What was your inspiration behind the holiday collection?
I love living in the Pacific Northwest and getting out into nature. I also love various craft projects like knitting and have a bit of a humor streak. I thought it would be cute to feature PNW animals in sweaters, hats, and scarves. I had so much fun working on this series, but especially when I put the sweater on the Orca. That bar design made me laugh out loud! I’m grateful to have worked with Seattle Chocolate and how much freedom I was given to really explore my playful side.
Implementing knitwear for each PNW animal is the charm of this collection. Explain that process.
I wanted each bar flavor to really go hand-in-hand with each particular animal. Therefore it made sense for the chipmunk to represent the peanut butter flavor, the cozy bear to be holding a mug of hot buttered rum, the orca to be flipping over sea salt, and so on.
In Seattle, you are known as a pun master. How did you come with the idea to write your collection of punny books?
Like most of the best projects in my life, it was purely spontaneous and felt joyful and accidental. Coming up with puns and drawings to accompany them started purely as a way to bring a little joy into my own life and draw more. Eventually the project became a book, “Have a Little Pun,” published through the wonderful Chronicle Books. Then the sequel, “The Snuggle Is Real” was released, along with notecards and postcard sets. I still get random thank-you’s from around the world for the joy the collection keeps bringing. Messages like that leave me astounded and grateful. It feels good to have brought some fun and levity into the world, especially now.
Anything else you’d like readers to know about your designs?
Just that to work on these bars and boxes was definitely a career highlight. I am so proud of the packaging and how it turned out, and so proud to have worked with such an incredible company that is Seattle Chocolate!