I was inspired by the little things that create all of our relationships. So, pivoting away from romantic Valentine’s Day, and more about honoring and celebrating all kinds of love. Getting to move into more playful celebrations and imagery was very exciting, especially with the full suite of products, and bouncing off ideas for each different bar or gift box. Together the pieces culminated into fun and energizing work and the colors and energy gave me a lot of momentum.

Because I am such a visual person, I try and first think about how I interact with products as a consumer. My gut instinct is how the design pops for me. How do I infuse myself and my style to elevate the product? Working with companies of different sizes and how the customer engages with each brand helps me understand how my work lives in these different worlds. What’s really special about the collaborations I’ve done is that they are truly partnerships with alchemy and a goal to make something new.

My favorite way is similar to how I celebrate birthdays. In the past, I have made my friend’s little cards with my own illustrations that celebrate our friendship. It’s little things like coffee, a meal, or even a text to tell them I love them. It’s not about big plans or spending a lot of money. It’s about thinking of the people I love and celebrating them.

I hope my sense of whimsy and fun is felt in all of my work. If I have done that, it makes me feel really good.