" I think it was her creative energy and cheeky greeting cards that first drew us to Ali Mac. Her characters (dogs having a party!) make you smile with an occasional laugh out loud, which makes her a perfect fit for our brand. "

Kirsty Ellison VP of Marketing

Q & A with Ali

Illustrator + seamstress + pattern lover + gif maker, which is the most fun for you?

This one's tough because they're all so enjoyable for me in different ways. If I had to pick a favorite, it would probably be sewing.

We love the fun you inject into your creations. How do you bring humor to design?

I just always try to add a funny detail or gesture to something I'm illustrating to make it feel a little less ordinary. For example, I could have just stuck to drawing apples, pies and ice cream for the pattern on your new Apple Pie à la Mode packaging, but I thought it would be more exciting to let some gluttonous squirrels crash the party.
Floating dachshunds and peanuts tied to pretzel floaties. Tell me more. Well, I don't know if you know this about me, but I looooove dachshunds. I have a 17 year old chocolate doxie named Dusky. When I started to think about a palette for your Peanut Butter Pretzel Chocolate bar, a vision of a black and tan weenie floated right into my frontal cortex.

What was the most surprising thing you found collaborating with a chocolate company?

I ate bags and bags of your chocolate for 5 months and I didn't get a single cavity!

Milk or Dark?

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